WORTH – NOT WASTE
By reducing the landfill waste and reversing deforestation of the planet through our ‘Plant a Tree’ programme, we will donate with every purchase made on Vero Coffee.
WE PLANT A TREE WITH EVERY PURCHASE
By purchasing coffee or any item from us, you are helping to replenish native trees and help alleviate extreme poverty through our ‘employ to plant’ environmental partnership with Eden Reforestation Projects. Our goal is to plant hundreds of thousands of native trees in Madagascar, Haiti, and Nepal. These specific regions have been ravaged by illegal logging and clear cutting that have destroyed the natural ecosystem.
The deforestation resulting from illegal logging and clear cutting reduces the environment for animals and the reduction of rainforests has been shown to have a direct connection to global warming. In addition to the impact trees and rainforests have on the environment, they also have a direct impact on the people that rely on them.
The wages that are earned empower men and women who have been exposed to human trafficking, extreme poverty, or lived as refugees. They can support their families and work on small plot farms. Their job is very specific – reforest their nation. For every item purchased a donation is made, a donation that results in the planting of another tree.