Lavazza’s “Have a Sip of Joy” Ad Campaign first aired on Channel 4’s popular TV show “Sunday Brunch” on the 4th of October, 2020.

This series of ads airing at the beginning and end of Sunday Brunch ad breaks features the two hosts: Tim Lovejoy and Simon Rimmer, along with Lavazza Head of Training – David Cutler. The ad focuses on the versatility of Lavazza’s iconic Qualità Rossa, which is the best selling roast and ground coffee in Ireland and the UK.

Qualità Rossa – the perfect blend for any coffee preparation.

The first clip shows hosts Tim Lovejoy and Simon Rimmer as they arise from the Sunday Brunch sofa for a break; before enjoying a “decent cup of coffee” from Lavazza. Qualità Rossa is an authentic Italian coffee blend that tastes great with or without milk and can be used in any coffee preparation method.


The second clip shows the pair as they enjoy the Lavazza coffee, freshly prepared using a French Press. Qualità Rossa is a “Sip of Joy” no matter how you make prepare it.


Here Lavazza Head of Training – David Cutler is adding a new twist to the “Boston Sour” with Qualita Rossa. Qualità Rossa offers a dark, bold, and chocolatey flavour that complements the whisky really well. It is unique yet very easy to prepare at home.


In the last video, David Cutler and Simon Rimmer join forces to create a unique “Sticky Coffee Pudding“. A perfect shot of espresso, made using Lavazza’s A Modo Mio Desea Coffee Machine, was added to the saucepan to make the delicious Toffee Sauce. The capsule used is Lavazza’s new Eco Cap 100% compostable coffee capsules in the Qualità Rossa blend.


Lavazza’s Qualità Rossa is a classic Lavazza blend; representing the pleasure of good coffee that always accompanies the coffee breaks of Italian families. It offers a unique blend of Robusta and Arabica beans featuring an aromatic, smooth, and well-rounded flavour. A versatile coffee that is great with or without milk. Qualità Rossa is available in 1kg espresso beans, 250g roast and ground filter coffee, as well as Eco Capsules for Lavazza A Modo Mio systems.

Vero Coffee, Official Lavazza Distributor in Ireland. 


October | 2020