Lavazza Goes Global for 'The Real Italian Coffee' in TV Campaign

Lavazza has always been a company with an innovative approach to advertising. The brand image strategy applied during the years is a sapient blend of traditional Italian comedy and fresh, state-of-the-art vision.

The latest Lavazza Global Advertising Campaign “MORE THAN ITALIAN” aiming to present Lavazza coffee as the best Italian coffee experience in all its shapes. The campaign is currently on air in the Republic of Ireland in all mainstream TV stations.

The story starts in Italy, in a bar, and takes life from the curious question of a tourist that asks the bartender to taste the ‘real Italian coffee’. The question causes an intriguing and funny ripple effect where characters from different parts of the world suggest the answer to the woman’s question. The chain closes in the café from the beginning where the bartender reveals that the true Italian coffee is Lavazza.

The treatment of the film reflects the distinctive elements of Lavazza: a global brand that is glamorous, contemporary and ironic at the same time. Everywhere you are and whatever is your way of drinking coffee, with Lavazza you can always find your “MORE THAN ITALIAN” coffee to fall in love with.

Vero Coffee is the official Lavazza Distributor for Ireland, and we are dedicated to bringing the authentic Italian Coffee Experience to Irish consumers. By partnering with Vero Coffee, we will provide you with a range of superb and consistent quality coffee, world-class equipment as well as our fast and reliable technical support.

Interested at talking to us about your coffee business, please call 01-5334911 or email at

Published on April 23, 2019.