Lavazza and Juventus Team Up in Turin

Lavazza and Juventus, two of Turin’s most iconic brands, have come together in an exciting new partnership, announced at the renowned “Nuvola Lavazza” in Turin. Lavazza is now the official coffee partner of Juventus, blending the rich football heritage of the Bianconeri with Lavazza’s storied coffee tradition. This collaboration symbolizes a unified vision of innovation and brilliance, combining the best of both worlds.

Lavazza and Juventus exemplify the excellence that Turin offers to the world. Their partnership is a testament to their commitment to maintaining the highest standards while continually pushing the boundaries of what is possible. As they look to the future, both brands are dedicated to creating stories that resonate globally, inviting people to become active participants in their journey. Fans attending matches at Allianz Stadium can look forward to Lavazza’s premium coffee being exclusively available across all bars and hospitality rooms. The introduction of new Coffee Stations and Lavazza machines in the “Sky boxes,” as well as top-notch offerings at the J Hotel, promises to elevate the match-day experience, making it even more enjoyable for visitors.

Giorgio Ricci, Juventus’ Chief Revenue Officer, expressed his enthusiasm for the partnership, highlighting the significance of uniting two major Italian brands. He noted that the projects undertaken together will touch various areas, leveraging the many strategic points of contact between the two entities. Sergio Cravero, Chief Marketing Officer of the Lavazza Group, echoed this sentiment, expressing pride in the multi-year partnership with Juventus. He emphasized shared values such as the pursuit of excellence, the ability to innovate and inspire, and the aim to make the true culture of Italian coffee appreciated worldwide. Cravero is confident that this collaboration will enhance the Juventus experience with top-quality Lavazza coffee.

As Lavazza and Juventus embark on this journey, they are set to create unforgettable experiences for fans and coffee lovers alike. This partnership not only celebrates their Turin heritage but also their shared commitment to excellence, innovation, and passion. Here’s to a future filled with winning moments, both on the field and in every cup of Lavazza coffee. 

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